After a tumultuous 18 months, many businesses are hoping for a positive holiday season to get the business up and running once again. You want success in the holiday months, but so do all the other services in the niche. In this guide, you’re going to learn some of the biggest and best tips in 2021!
If you take anything from this guide, take the information that customers are happier than ever to switch brands. Previously, allegiances were strong, and consumers liked to stick with their favorite companies. Since the pandemic, everything has changed. Consequently, you need to work hard to keep customers happy.
Marketing experts like King Kong, the USA’s leading digital marketing company, are focusing on rewarding loyal customers this year. As a business, you probably have customers who stuck with you during the pandemic, so it’s time to put a smile on their faces. You can do this with community events, discounts, and other special promotions.
Another way to keep customers happy during the holiday months, and therefore generate more sales, is to personalize. It all starts with audience understanding and using data to tailor your service to individuals (rather than the target audience as one).
While most people associate personalization with using a customer’s name in an email, you need to go further and offer tailored promotions, content suggestions, and product suggestions.
Over the years, what people have realized above all else is that it’s much better to allow gift recipients to decide what they want for Christmas. Rather than buying a gift that somebody might not use, more people are buying vouchers and gift certificates. Therefore, you can take advantage of this trend and offer your own gift certificates this year.
Keep the gift certificates simple, allow people to buy them online, and they will use them as stocking stuffers all over the country (or town, if you’re a local business). Not only do you generate sales, but you get the money upfront before even providing a service.
It might sound simple, but you can increase sales during the holiday months with simple sales techniques; this includes cross-selling and up-selling. While up-selling encourages customers to buy more products, cross-selling encourages them to buy other products.
For example, imagine a food outlet in a theme park. Up-selling will get customers to buy five chocolate cookies rather than three while cross-selling encourages them to try out the arcades in the theme park.
This year, customers are tired of hearing companies shouting about their own products. In reality, they make purchasing decisions based on the opinions and reviews of other customers. You can accommodate this need by encouraging user-generated content. For instance, get people to post pictures on social media using your product (while using a branded hashtag).
User-generated content leads to a principle called ‘social proof’ where internet users follow the actions of other users. The more content produced by real customers hitting the internet, the more likely others are to follow in their footsteps.
Finally, there aren’t too many better ways of generating excitement around a brand than working with an influencer. Customers trust the opinions and judgment of influencers, so it’s a great way to increase sales. One video from an influencer and you could witness a significant jump in sales.
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