Every business owner must have heard of the term “digital marketing” at one point in time or another. But not everyone out there knows how digital marketing works and what all aspects it involves. If you are planning to build your online presence and promote your business on the web, this guide is for you that will help you comprehend the fundamentals of digital marketing and how you can incorporate it in your marketing regime to gain unexpected results.
What is Digital Marketing?
Online marketing or digital marketing refers to the promotion of a business or brand using the internet or digital communication channels. From Google ads, websites, to social media campaigns, SMS, and websites, everything that you can access through the web on your mobile, computer, laptop, tablet, and other digital devices, is a form of online marketing.
To put it through simpler words, every promotion that includes digital communication is called digital marketing.
Digital marketing includes various contemporary techniques that introduce your business to internet users, mainly to those who search for products and services that your brand offers using related key terms or keywords.
Why Digital Marketing is Crucial for Businesses
Do you know over 749 million people rely on the internet in their day-to-day life out of which 4.48 billion people use different social media channels? These whooping stats show you why digital marketing needs the attention of worldwide businesses.
There are many other reasons why digital marketing is the current need of brands across the world. So, let’s have a look at them:
- There is no limit to demographics. Thus, you can reach a global audience unlike traditional methods of marketing.
- You can directly compete with big names as digital platforms treat you and big forces in the same manner. The pool of opportunities is equally deep for everyone.
- 3. Digital marketing allows you to reach your targeted audience so that your hard efforts are not wasted on uninterested spectators.
- You can easily track your progress and there are particular tools available to get an idea of what you are earning from your online promotion campaigns.
- Email marketing, a domain of digital marketing, is known to offer 42% ROI for every dollar you invest. So, it’s clear that digital marketing gives you more growth with less investment.
What are the Fundamentals of Digital Marketing?
Digital marketing consists of several components and when they all are used together to build a marketing strategy, businesses get maximum outcomes.
The first and foremost element that every digital marketing agency focuses most on, is SEO or Search Engine Optimization. It is the most affordable way to make your presence felt online. It is mainly aimed at improving the brand’s visibility.
As the name suggests, SEO is the process of optimizing the content on different search engines, using the approach of keyword targeting. Also, it ensures that you reach your audience whenever they make a search using related keywords on Google, Bing, Yahoo, or any other search engine.
- Online Advertising
Online advertising is a paid aspect of digital marketing and is also known as paid media. Have you ever looked at all the ads that appear when you search? Or a pop-up ad that grabs your attention while scrolling through your Instagram or Facebook newsfeed? They all are part of online advertising. Paid media offers instant results through different channels such as Youtube ads, Linkedin ads, Facebook ads, Instagram ads, Google ads, PPC Campaigns, etc.
- Email Marketing
Email marketing is the simplest yet most effective way to reach your targeted audience. Email marketing is sending generic mail to your potential customers. Email marketing is best to introduce your customers to new offers, discounts, and coupons. It offers 42% ROI for every dollar you invest.
- Social Media Marketing
Social media is the highly used web platform that has become the topmost priority of advertisers. Every digital marketing agency has an expert that deals with social media marketing as it is a vast field. It involves advertising on every popular social media platform namely Facebook, Instagram, Linked In, Twitter, and more.
There are more branches of digital marketing, but these are of the most benefitting of all and suit every business. So, if you want to begin, start with these four. But if you have hired a digital marketing agency, you are sorted as they will take care of every fundamental of online marketing.