Muay Thai has taken the world by storm, gaining prominence in some remote places. This growth has primarily been driven by the internet, which makes it possible to share experiences with people that might be a thousand miles away.
As a Muay Thai business owner, you most likely would love to have a global reach. This cannot be achieved without the internet. However, some myths may be holding you back from attaining your potential. This post will reveal digital marketing myths you need to stop believing.
Myth 1: Online marketing is only for big Muay Thai gyms
If you’re just starting a Muay Thai gym, you might be tempted to avoid digital marketing because you think it’s only for bigger gyms. There’s nothing further from this truth. Unlike traditional advertising sources, you do not need a massive budget to get your message out with online marketing. You can build a professional website for a couple of hundred dollars. You can use social media marketing to reach a wider audience for a fraction of your revenue. Creating online marketing is important for Muay Thai owner. Why not take advantage of that?
Myth 2: Online marketing is not a major priority
Most people believe that by building the best Muay Thai gym and providing the best service, clients will just come running down their doors. That might be the case in an ideal world. But in our world, even after providing excellent service, you need to shout to the world about it unless you risk dying in obscurity. Hence, digital marketing is critical for a business to drive growth.
If you’re not prioritizing marketing on social media platforms like Facebook, Instagram, TikTok, and more, you are limiting your potential
Myth 3: I only need a website to market my Muay Thai business
While having a website for your Muay Thai gym is essential, it is the barest minimum most of your competitors are doing. So how would doing only that help you stand out? There are thousands, if not millions, of Muay Thai websites. Hence, how can your potential customer find yours without online marketing? Take advantage of social media to market your website. Then you can draw traffic to your website, and clients can learn about how your training camp can help with weight loss, fitness, and anything they want to accomplish.
Myth 4: I just need to put any content on my social media handles
Managing social media accounts can be time-consuming. That’s why many business owners just put up crappy content to save time. Remember, the average attention span on the internet is 8 seconds, meaning if you do not captivate your audience’s attention in 8 seconds, they’ll move on to something else.
Hence, you must make an effort to create engaging and helpful content for your audience. If you’re short on time, you can employ professional freelancers who can help create excellent content.
Myth 5: if my competitors are not doing digital marketing, then I don’t need to.
If Muay Thai training camps close to you are not doing digital marketing, that’s even the reason why you should. Why? Because it makes it very easy for you to stand out from your competition. Take that unique opportunity to give your gym massive brand exposure. Suwitmuaythai.com is a Muay Thai camp with online marketing.
Conclusion
Remember that SEO optimization is crucial if you want your content to be ranked high by search algorithms. Do well to incorporate that also.