Monday, December 5, 2022

7 features that are important to implement before launching a mobile application

After you have completed the custom application development, the release stage begins. But first, we advise you to make sure that you have not lost sight of the seven points below. This will minimize errors and problems already at the first stage, as well as more effectively interact with users and receive feedback.

1. Hard/soft update

There are two modes of mobile app update:

·       hard (hard-update), in which a single “Update” button appears on the display. In this mode, you can neither close the window nor use the application.

·       soft (soft-update), when two buttons appear on the screen: “Update” and “Skip”. In this case, we notify the user that a new version has been published. In this case, you can use the application without restrictions.

Informing users about new versions of a product is just as important as supporting earlier versions. Users of older smartphones will not be able to update the application, so a hard-update is always a last resort. It may be needed, for example, when a serious problem in security or functionality is discovered after the publication of the application.

There is another approach – Feature Toggle. This is when you cover all application features with conditional switches (on/off) and can add a minimum version for any of the features. This approach reduces the likelihood of using a hard-update. It allows you to disable only the feature that had problems, and only for certain versions.

2. Push- notifications

Push notifications are suitable for motivating both regular and inactive app users. Statistically, notifications increase the likelihood of in-app purchases by more than 9 times. They also have a high percentage of openings due to the annual increase in client screen time.

Using mobile notifications, you can inform users about discounts and promotions, give announcements, send reminders, and much more. Unlike emails, push notifications are configured depending on the geolocation and user characteristics of the target audience. This allows you to personalize notifications and create the most relevant offer.

3. Caching

A cache is an intermediate buffer of information that is stored on a device. Accordingly, obtaining information from the cache is faster than from a remote source.

Caching ensures that the application works in offline mode.

First, the core resources are cached, then the application page template is opened. The page will be rendered after refresh if the content has been cached.

In addition to providing offline experience, caching improves mobile application performance and reduces server load. Access to cached data, unlike access to the main storage location, occurs in fractions of a millisecond. Caching significantly reduces the load on the server and reduces the use of client Internet traffic.

4. Bugtrackers

Bug trackers find all errors in the mobile application and report them: even those that the user does not notice. This is the only way to isolate and fix bugs in the next build of the application. It is convenient to track any information on application errors in them.

5. Ad blocks

Another tip brought up by Peiko. Advertising is an effective tool for monetizing a mobile application. But to make it work for user engagement, not churn, you need to consider the following parameters:

·       time (you need to understand the CJM of the client in the application, advertising should not interfere with the implementation of the target action);

·       advertising should not be too intrusive, it irritates users;

·       advertising should not be misleading. It is strictly forbidden to replace interactive elements in the application with advertising. For example, for imitating a button that should open a certain section in the application, but actually opens an advertising site, you can get a complete blocking of your account in Google Play or the App Store;

·       place (ads should not interfere with viewing the main content).

6. Collecting Feedback

Feedback on the application can be collected by quantitative indicators – ratings, and by qualitative indicators – reviews.

User ratings and reviews will help identify existing problems. By finalizing the product for targeted requests, you can prevent the outflow of users.

To set up passive and active feedback:

·       add a “contact us” button to the menu;

·       set up an active problem report form;

·       make a popup asking you to rate the app on a scale of one to five. Give the user who gives a low rating the opportunity to quickly write about their problem inside the application. Move the user who left a high rating to the app store page, where he can write a detailed review.

7. Analytics

Basic analytics is an important tool for tracking user behavior and application performance.

Basic metrics that can be tracked in the system include:

·       the number of new users;

·       number of active users.

·       total number of sessions;

·       average session length per user;

·       number of sessions per user;

·       number of screen views;

·       immersion depth.

After the release of the application, work on it does not end. Product development is a continuous cycle. Statistics will improve usability, expand functionality and create new ways of monetization. And the performance evaluation will show whether the business goals set before the publication of the application are achieved.