Saturday, May 21, 2022

Top 7 Predictions For The Future Of Social Media Marketing

With each passing day, social media networks are becoming even more popular. In fact, more than 80% of the total population on the planet has access to the Internet and it will grow in near future. There are several big companies starting from food manufacturers to huge automotive companies, they are all communicating using social media sites such as Twitter, Instagram, Facebook, and other platforms. Since the world is changing pretty quickly, the question will be what to do next?

And if you are confused and don’t know anything about the future of social media marketing, then you are at the right place. Here we are going to talk about Top Predictions For The Future Of Social Media Marketing.

1. More Companies Will Hire Social Media Management Team

As per the prediction, within the next three years, social media will become the main external communicating channel for one in two businesses. And if this happens, then it will inspire other businesses to build up teams having customer-based social media roles.

Since the pandemic started, people are likely to engage more with the brands that they love on social media. Hence, the prediction is that from 2022, businesses will focus more on building social media support teams in order to engage with their customers and fans.

2. Vertical Video Content Might Become the Norm

Looking at the Instagram reels trend, we can say social media has got another emerging norm. And experts are predicting that vertical videos will become one of the primary formats in 2022.

It can be pretty challenging to produce videos for several mediums as opposed to only for social media. People might have several archival footages in 16:9 format, but social media platforms are gradually moving towards vertical video content. Hence, it will be difficult for you to share those horizontal videos on social media in near future.

3. Automation of SMM Campaigns

There are several possibilities of SMM campaigns marketing automation. Here we are going to mention some of them such as-

  • You need to optimize the target advertising campaigns on several social media platforms.
  • Monitoring blogs and all other social networks.
  • Keeping track of the analytics such as traffic analysis as well as social demographics.
  • Optimize and lead the blogs and communities.
  • Using of paid services, There are many website where you can buy digital marketing services and increase IG live viewership & for many other platform like Facebook and YouTube as well.

4. Growing Role of Mobile Devices

More than 91% of all social media users will have access to their favorite channels using mobile devices. So what do you think this means for the marketers? Well! Social media platforms already have their own specialized ad formats for mobile apps. In that case, mobile ads will become even more popular in the upcoming days.

For the same reason, more and more experts will try to learn and evaluate the dependence of profit on basis of customer loyalty. And businesses will move forward with the more precise formation of loyal users communities.

5. Micro-Influencers And Nano-Influencers

Companies will not have to rely on popular celebrities to promote their brands. They can work with micro-influencers to develop their products and create brand awareness.

Influencers having more than 30 thousand followers are now collaborating with the industry in order to promote services and products. However, this trend of micro-influencers is already in motion and will further increase in near future.

And just like micro-influencers, there are several nano-influencers who have less than 10 thousand followers. Brands might not be able to reach a huge audience base but they can surely benefit from these nano-influencers. In fact, brands don’t need to spend a hefty amount to collaborate with these smaller influencers.

It is essential to find out reliable influencers as it can pretty hectic to find one out of so many fake accounts. As a brand, you will need to analyze and go through each of the profiles on social media platforms to find out if they are genuine or not.

6. Chat bots and AI

One of the latest trends on social media is none other than chatbots. In fact, it has become one of the easy ways to reach out to brands using social media for the users. Hence, it is a pretty important and integral part for brands to respond to queries on social media networks as quickly as possible.

On the other hand, it can be a really difficult task to get a human to respond to the queries instantly, chatbots will come to the rescue. And then AI is without a doubt the future of social media marketing. In fact, several brands use AI-powered Chatbots to promote their products and they further resolve the issues. Having Chatbots will help your brand near future to schedule your meetings and collect leads too pretty easily on social media.

7. Driving Sales Using Social Media

As we all know that social media is always used for generating engagement as well as sales from the very beginning. However, driving sales is becoming a great trend with brands getting several important tools to promote their products. They are generating huge sales by creating their brand awareness.

There are several tracking tools available online for tracking the buyer’s journey. On the other hand, it is pretty essential to keep good social media publishing tools and try to post content on a regular basis. There are tools that will let you monitor your engagement rate as well as social mentions. It will eventually help you to get better sales.

With social media platforms, you will not need to rely on sales pitches any further. You can simply catch the attention of your audience by promoting your content or products.