As someone who works in online video, you’re probably well aware of the importance of having accurate and closed captioning for your videos. But what you may not know is that having an SRT file for your video can actually be even more important than closed captioning. This article will take a deep dive into why your video content needs an SRT file.
SRT & Search Engines: How Do They Relate?
Before explaining what is an srt file, let’s understand a little about how search engines work. Search engines “crawl” the internet, which means they scan websites and web pages to collect information about the content that is available. This information is then used to help search engines provide relevant results when someone types in a query.
One of the ways that search engines determine the relevancy of a piece of content is by looking at the keywords that are used. This is why it’s so important to use relevant keywords in your titles and descriptions. When a search engine sees that a video is about “cats” and someone types in the query “cats”, the search engine is more likely to show that video as a result.
But keywords aren’t the only factor that search engines use to determine relevancy. They also look at the text surrounding the video. This is where an SRT file comes in.
What is an SRT File?
An SRT file is a text file that contains the transcripts for your video. This transcript can be used by search engines to index your video, and it can also be used by people who are hard of hearing or who speak a different language than the one your video is in.
Why is an SRT File Important for Your Video Content?
There are four main reasons why an SRT file is important for your video content.
The first reason is that an SRT file helps search engines understand your video better. By having a transcript of the audio in your video, search engines can index your video more accurately and provide better results for users who are searching for videos like yours.
The second reason is that an SRT file makes your video more accessible. By providing a transcript of the audio, you’re making it possible for people who are hard of hearing or who don’t speak the same language as the video to still understand what’s being said. This can be a valuable way to reach new audiences and make your content more inclusive.
The third is that the SRT file can help educational institutions. Many times professors want to use videos in their classroom but they cannot because there are no transcripts of the audio. With an SRT file, they can create transcripts that can be used along with the videos.
The fourth reason is that an SRT file can be used to create subtitles for your video. Subtitles can be helpful for viewers who are trying to watch your video in a noisy environment or for viewers who prefer to read subtitles instead of watching the video. It’s also helpful for people who try to watch your video without sound and that speak a different language.
Is SRT the Same as VTT?
SRT is similar to a VTT file but with more editing and styling options. That characteristic makes it work well will most video players, but not all social media platforms. VTT’s metadata sets it apart from other file types because it includes information like the title, author, etc.
The main differences between SRT and VTT files are as follows:
SRT is a basic text file while VTT is a more complex HTML file.
SRT can only contain text while VTT can also include images and other HTML elements.
VTT files are larger than SRT files because they contain more information.
How to create an SRT file
Creating an SRT file is actually pretty simple. All you need is a text editor and a transcript of your video.
If you don’t have a transcript of your video, you can create one by transcribing the audio yourself or by using an automated service.
Once you have your transcript, open a text editor and create a new file. Then, copy and paste your transcript into the file.
Next, you’ll need to add some basic information to the top of the file. This information includes the number of subtitles, the start time of the subtitle, and the end time of the subtitle.
Here’s an example:
00:00:02,000 –> 00:00:03,000
This is the first subtitle.
00:00:03,000 –> 00:00:05,000
This is the second subtitle.
00:00:05,000 –> 00:00:07,000
This is the third subtitle.
Once you’ve added all of the subtitles, save the file with the .srt extension. And that’s it! You now have an SRT file for your video.
An SRT file is a text file that contains the transcripts for your video. This transcript can be used by search engines to index your video, and it can also be used by people who are hard of hearing or who speak a different language than the one your video is in. It’s easy to create and edit an SRT file, and doing so can make your video more accessible and easier to find.