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How To Use An Animated Video In The Sales Funnel to Boost Conversions?

An animated video is an ideal tool for companies that want to enhance their marketing with the power of video. Marketers can use video at various sales funnel stages; it boosts conversions and produces potential leads.

However, before creating your video marketing campaign, you need to know which types of video content will work more effectively in the different customer journey stages.

It means that you need to know how to influence customers at the right time, with the answers to all their questions and what should be your target audience.

Let’s look into this blog; we will discuss the best ways to use animated video in your sales funnel to boost conversions.

Funnel’s top stage: Aware Customers about your Product

The funnel’s top stage is an awareness phase of a consumer journey. Generally, at this stage, potential consumers search for the solution to their problems. Keep in mind that you are not alone in the market.

Your competitors are also suggesting different products to fulfill customer needs. Consumers search for different products and solutions to their needs.

That is why you should highlight the key features of a product that influence consumer buying behavior. The main focus of your video revolves around consumer needs and how your product can solve their problems.

At this phase, it is ideal for educating your audience about your product. It is not the right time for promotional and salesy videos. It is the best time to grab the audience’s attention, make people interested in your product, and turn them into potential customers.

Your main objective is to convey audience relevant and valuable information to enhance their knowledge about the solution.

Before creating your content strategy, you need to ask yourself the following questions:

  • How do potential customers explain the problems they face?
  • How do they research these problems to educate themselves?
  • What will be the possible negative outcome if they don’t get a solution for their trouble?

So, try to get the answers to these questions. You are more likely to present a video to an audience at the top of a sales funnel. It will help you achieve your objectives. Animated videos at this stage provide the best results.

Animated videos are also beneficial in creating brand awareness. It is one of the essential objectives throughout your awareness stage.

The consideration comes at the Funnel’s Middle Stage

Marketers consider the middle of the funnel as the consideration stage. In this phase, your audience knows their problems and searches for the best solutions. It is the ideal time to assist them and explain how they can overcome their challenges using your product.

During this point, you need to help potential customers address their problems. Introduce to them the best solutions offered by your company. At this stage, your audience will be searching for various options provided by different companies. Customers analyze the best option that fulfills their needs.

So, create an animated video that develops customers’ interest in your brand and offers them an excellent solution. It influences consumer buying behavior, and they will opt for your brand.

You might have a question: How much does a 30-seconds commercial video costs? Generally, animation companies charge $50 per minute of the film for the idea creation of a 30-second video.

It is the stage that requires innovation and creativity in presenting a product because all the competitors try to influence customers. Explain audience that your organization understands their problem and works efficiently to offer the best solutions to relieve their pain.

When you create an animated video to achieve your objectives, ask yourself these questions:

  • What related categories of solutions can people search?
  • How does the audience determine which solution is ideal for them?
  • How do they evaluate the pros and cons of these solutions?

You can use the two most compelling videos during this stage, product and explainer videos.

Animated explainer videos are ideal for creatively delivering the most complex concepts in an easy-to-understand form. It can develop the audience’s interest in your brand. Businesses can use attractive animations and engaging storytelling techniques in videos to deliver their brand message.

Product videos are the ones that people use to demonstrate service, product or any software and their use. This type of video people prefers to watch before buying any product or service.

Animated videos increase brand awareness and entertain people so they will become your loyal customers.

If you want to outsource the video animation department, search for the top product demo video production companies. There are many companies that can create engaging videos that will boost your sales and revenue.

Funnel’s Bottom Where Consumer makes Buying Decision

At this decision-making stage, the audience again analyzes all the advantages and disadvantages of the preferred solution. It is a period of consideration and doubts about a product or service.

If you want to trigger a buying decision, you should highlight a product’s or service’s benefits. Showcase why your company is the best option for customers, including testimonials, awards, company rankings etc.

Keep in mind that this is your last chance to convince your audience to make a purchase. That is why content matters the most here.

To enhance your animated video marketing for this stage, focus on the following questions:

  • How does your target audience evaluate their final options?
  • What is your Unique Selling Proposition?
  • What does make your service or product matchless from other competitors?
  • What are your company’s efforts to address the consumer’s problem?

Firstly, find the answers to these questions. You will be able to create a visual structure and informational plan for your animated video. The main objective of video at this stage is to build audience trust in your brand so that they choose it over others.

Incorporate different strategies that build a social proof of your organization; you can increase your customer base globally. Use testimonials in your videos to showcase that the audience praises your product or service.

Customers’ positive feedback can increase the audience’s trust in your company. Undoubtedly it is one of the most effective ways of convincing your prospects to make the final decision.

In a Nutshell

Undoubtedly, Animated video is ideal tool marketers use for creative storytelling. It can enhance your marketing strategy to new heights. It successfully takes a prospect to the next phase of a customer journey. You can use animated videos at various sales funnel stages and engage the audience to increase brand engagement.

Hopefully, after reading this article, you will completely understand incorporating animated video in your marketing plan. It gives your company a competitive edge and enhances your brand image in the customer’s eyes.

Cary Grant
Cary Grant
Cary Grant, the enigmatic wordsmith hailing from the UK, is a literary maestro known for unraveling the intricacies of life's myriad questions. With a flair for delving into countless niches, Grant captivates readers with his insightful perspectives on issues that resonate with millions. His prose, a symphony of wit and wisdom, transcends boundaries, offering a unique lens into the diverse tapestry of human curiosity. Whether exploring the complexities of culture, unraveling philosophical conundrums, or addressing the everyday mysteries that perplex us all, Cary Grant's literary prowess transforms the ordinary into extraordinary, making him a beacon of intellectual exploration.


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