Most companies are ditching the traditional workplace role and putting more emphasis on digital skills. Thus, existing and future employees might need to develop and deepen technical and digital skills to improve work quality. You might become unemployable without digital creativity skills; However, you can create a growth mindset. Here are five top digital skills you might need to survive in the changing workplace.
1. Social/ Digital Marketing
Although a business can market its products through traditional ways like newspaper advertisement, digital and social marketing seems like a force to reckon with. Thus employees with digital or social marketing skills will always find job opportunities in different sectors. These marketers can use data from various digital channels to determine the campaign strategies’ performance. They will develop new marketing strategies if the existing campaigns are not performing well in the market; digital marketing requires keyword optimization, social media marketing, and SEO skills. These skills can enhance user experience and engagement, making reaching the target audience easy.
You can invest in digital skills, learn how social media promotion works, and build a personal online board. Companies might hire individual brands with amplified online profiles. The professional community will think of your brand as a go-to when they market their goods; additionally, you should excel in content creation, e-commerce, digital sales, and search.
2. Business Data Analytics
Business data analytics is among the desired skills; you should know how to use the data from the data platforms to your advantage. The digital data might predict profits and loss and inform the business about better risk and supply chain management. These skills might be useful in the healthcare systems where the data is important during the clinical trial stages for medications and medical devices.
According to (https://content.mycareersfuture.gov.sg/top-5-digital-skills-need-2021/), coding is among the digital skills you will need to excel at work. However, many people think tech professionals need coding for improved work performance; contrarily, you will need coding skills to improve work performance in the digital era. Coding might lead to logical problem-solving skills and change how you view the world; thus, employers would opt for employees with coding skills. However, coding skills require time and resource commitment at the beginning, but once you master it, you will learn programming languages that improve workplace versatility and efficiency.
Cloud skills allow businesses to transition from the traditional infrastructure to cloud storage. Digital/cloud storage enables remote working and improves workplace collaboration and connectivity over tight data security systems. Cloud skills help a worker learn how to utilize digital tools, which improve professional capacity.
5. Artificial Intelligence AI
Artificial intelligence allows employees to harness machine learning skills, making it easy to deliver timely products and services to clients. You can learn how using artificial intelligence will impact your work and productivity.
Digital skills are marketable in the changing workplace, and most employers will employ people with digital skills over those with none. Some digital skills that will put you in an advantageous position include mastering artificial intelligence, cloud use, social/digital marketing, coding, and business data analytics.