Content marketing, like other inbound marketing, is a digital tactic. The production and dissemination of material are at its core. When one talks about “content,” referring to things like text, images, and videos. The objectives of content marketing are to increase website traffic, establish credibility, encourage audience participation, generate leads, close sales, and satisfy current customers.
Businesses have used content for decades, but a modern content marketing agency emerged with the advent of the internet. As a sales tool, charts, graphs, and product guides have long been valuable. Some would go so far as to say cave paintings thousands of years ago were the first examples of content marketing, but that’s pushing it.
Most content is intended to be informative rather than promotional. If you’re producing top-of-funnel content like a blog post or a how-to guide, you should avoid talking about your company and why people should buy.
Marketing with content may be done in various ways, and there are several formats to choose from. Not every company can benefit from the same content approach. But even if all you’re doing is making sales presentations, content marketing is still essential.
It’s possible, for instance, that B2C firms might do better if they concentrated their efforts on Facebook. Firms selling expensive, ongoing services to other businesses may benefit from creating and disseminating in-depth content via social media channels like LinkedIn.
Blogging
Blogging has been used successfully for decades for content marketing agencies. This tactic has been poised to play a significant role for many years. In 2017, creating content for blogs was the most critical inbound marketing tactic for 53% of marketers, according to HubSpot.
Blog Readership Numbers
Many companies now utilise blogs to disseminate information, such as press releases. The most up-to-date information in their field is often used to educate employees about the business world. These two approaches are both excellent. They assist in establishing your firm as an authority and establish credibility.
SEO
Blogging is a vital part of SEO or search engine optimisation. Each blog article is optimised for specific keywords and phrases to increase its visibility in search engine results. Choose your keywords by considering both what your target audience is searching for and how competitive the market is. This tactic’s end game is to have your site appear towards the top of search engine results pages for relevant phrases, hopefully resulting in more visitors.
Promotional Content
Site visits are converted into leads with the right content offered. This material is gated, meaning the target audience must first provide contact information via a landing page’s form to view it. Both you and them will benefit from the form’s completion: you’ll get their contact details, and they’ll get valuable material.
Content offerings might range from one topic to another, and you can make hundreds of them. Popular types of content include checklists, how-to instructions, eBooks, white papers, and industry studies. But your content offers don’t have to be booked to be helpful. Visual elements like photos, movies, infographics, and data charts may help drive your point with clients.
Landing page optimisation is a proven method for increasing engagement with your content offers. But they aren’t designed to increase foot traffic merely. Instead, content giveaways are a great way to expand your contact list. The easiest method to persuade people to visit your landing pages is to promote them on social media and embed calls to action (CTAs) inside your website or blog. Once you have a contact’s information, you can use it to monitor their engagement with your website via email campaigns.