Building a career in commercial photography, and trying to make your mark in it is nothing short of an adventure, one that is full of challenges and excitement.
The way to do so in such a competitive field requires figuring out how to stand out and attract important clients.
1. Find Your Niche and Flaunt It
Clients are on the hunt for photographers who excel in specific genres. So, if your strong point is capturing gourmet dishes or human emotions through portraits, you need to let your work in that area shine.
This specialization should also be focused and reflected on your online presence, like your website and social media profiles. This approach will do your brand some favors and attract clients seeking your unique skills.
2. Crafting a Portfolio That Speaks to Businesses
Your portfolio needs to convince commercial clients you can showcase their products.
Not everyone is lucky with the right opportunities coming their way for the same, so use everyday items, if you must, to create compelling images that would fit seamlessly into an ad campaign or a glossy magazine spread.
3. The Proactive “On Spec” Approach
Sometimes, taking the bull by the horns works best. Identify brands that resonate with your style and proactively create content for them. This ‘on spec’ approach means you work first and get paid only if they love the results.
It’s a bold move, but it can really beef up your portfolio and serve as an effective pitch to potential clients.
4. Pitch Like a Pro
You could be reaching out to potential clients with stunning visuals, but what they’re really after is unique campaign concepts that echo their brand’s ethos.
This shows you’re not just any photographer, but a visual strategist, someone capable of adding real value to their marketing initiatives.
5. Using Online Platforms for Exposure
Some online communities bring great opportunities to connect with different clients and projects. They can help you gain experience, improve your portfolio, and stay up-to-date with market demands, so always be on the lookout.
Remember, success, or the climb, is gradual, but with apt skills, strategic branding, and a good understanding of the client’s requirements, you can get where you need to go. Stick to the basics: sharpen your focus, tweak your portfolio, and be unafraid of showing your talent!
