When they hear the term “PR” and “SEO” together, it comes as a shock; They would think about the connection between these two terms. However, in reality, SEO and PR overlap in many aspects. Although these two are entirely different disciplines, when they collaborate, this is where the magic happens. When you google something on a search engine; It significantly overlaps a significant portion of Traditional PR; this is primarily due to changes in Google Algorithm. Over the years, Google algorithms have evolved to not care much about ranking signals; instead, it focuses significantly on User Experience; this means Google ranks content that satisfies its visitors.
Traditional PR vs. Digital PR
The goal of Traditional PR and Digital PR is the same; both aim to engage an audience and build brand awareness. Traditionally, PR was centered around TV or radio commercials and Print-based Publications. But due to the advent of the digital Era, Digital PR revolves around blogs, articles, online publications, press releases, and collaboration with influencers.
But the goal of PR remains the same: to attract high-quality coverage from Traditional sources and online sources. Digital PR aligns your Public relations efforts to a broader audience as the world becomes globally connected, thanks to the internet. But Digital PR, just like Traditional PR, is not a piece of cake; therefore, it is essential to get help from agencies who can handle your PR efforts especially, if you have a small business. Well! PR for small businesses is also great as it’s hard to manage all PR efforts by yourself; outsourcing your Public relations will help you focus on other essential business operations.
How are SEO & PR related?
SEO is the process of enhancing your content to improve the visibility of your website. Although SEO includes various practices, inbound links are crucial for an SEO campaign. But Google’s latest update has removed easy link-building strategies, including guest posting at scale, buying links, etc. The only inbound link that remains includes natural links from high authority websites. To get a high authority website linking to you, you need to have two essential practices in your marketing strategy. As a result, providing shareable material should be one of your link building techniques; for more information, click here. There will be presentations from experts and influencers.
The first thing to consider is to create genuine, high-quality content. No Big publications or websites will link to you if your content is not authentic. Secondly, even if you make high-quality original content, it would magically earn your links, where traditional PR comes in. Traditional PR allows you to understand other people’s motivations, pitching them effectively how your content would solve their problems. Moreover, Traditional PR has evolved due to changing digital trends and becoming Digital PR.
How do SEO and Digital PR work together?
Digital PR and SEO can work together to bolster organic search rankings, increase brand awareness and drive more traffic to your website. SEO and PR have similar objectives: go customers to your website and increase online visibility. PR can help SEO in the following ways:
- Optimize Keyword visibility
- Increases Brand Awareness
- Strengthens Brand Authority
- Increase Domain Authority
To conclude, SEO and PR are just like fish and chips; they have the same motive. That is why they overlap considerably, but it’s crucial to understand Digital PR practices to efficiently utilize them with SEO to increase Brand Authority and attract customers.