Friday, May 20, 2022

VR and AR will change the marketing space in this decade

Metavers, Augmented and Virtual Reality, futuristic but real trends towards a new era of digital marketing

The last quarter of 2021 was marked by the term Metavers (or Metaverse ) that all the media ripped off to the point that it had become almost inevitable in the media sphere. What does it really mean? Why do we consider it a main digital marketing trend in 2022?

The Metaverse is a digital duplication of the physical world through VR (Virtual Reality) and AR (Augmented Reality). It aims to eliminate geo-physical constraints in order to create and increase human interactions. If the concept is not completely new, it has experienced exponential media coverage following the announcement of Facebook ( now Meta ) on its strategic orientation towards Metavers technology. This high-speed shift towards what is called the future of the Internet is largely the result of the advent of all 3D, VR/AR and AI (Artificial Intelligence) technologies, but also that of NFT and Blockchain. The SoundCloud team is also working on the VR system to make music sound better to the listeners. So, if you are a musician, you should miss this ‘bus’ now. Buy SoundCloud followers, start uploading tracks on a particular schedule and wait for the results.

It is estimated that in the next 5 to 10 years, the Metavers will transform the world of marketing and advertising, offering more immersive and original customer experiences, with more choices, more interactions, and possibilities for experimentation. before purchasing goods or services. We could cite as an example an application in real estate sales where we can visit real estate from a distance but in complete immersion, in the decoration & interior design sector where we can live, admire and judge the creations, but also to everything related to the tourism industry and vacation homes.

However, several internet giants have already joined the Metavers race, namely Microsoft, Twitter, Tiktok, as well as video game players such as Roblox and Fortnite. Luxury brands are among those who responded most strongly, including the famous brand Gucci, which made a historic sale of a bag ($4,115) in the Metaverse universe at a price well above that in the world. real ($3400). We can also quote Dolce & Gabbana which raised 5.65 million dollars through the sale of 9 NFTs.  The OTB group (owner of Diesel, Marni, Jil Sander, Viktor & Rolf ) meanwhile announced on Tuesday November 30, 2021 the creation of a center of excellence dedicated to Metavers, followed by Balenciaga ‘s Marketing campaign on Fortnite a few days later.

In the beverages and spirits sector, the famous and prestigious Whiskey brand Kinahan is also launching into the metaverse in collaboration with G7G (Generation Group), thus proving that the promotion of prestige and cutting-edge technology are not incompatible.

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