The holiday season is highly profitable for retailers, so you need to stick out from the crowd to make your offers stand out. To convert a good portion of your visitors, you need to make sure the ads drive traffic to your website.
To help you create a sales campaign that stands out among your competition, we’ve put together some Christmas marketing strategies.
We also offer a broad assortment of free and customizable marketing templates readily available on our ad design platform.
Tactics & strategies for sales promotion
Decide which marketing strategy you will use first.
You can choose from five different strategies to promote a Sale on Christmas:
This sales tactic works.
Christmas is a time to be kind, not scrooge-like, when it comes to online retailers. Analyze your Christmas sales spendings and determine how much of a discount you can offer to your customers.
Make sure your customers have an enjoyable shopping experience throughout the year. This will encourage them to keep coming back to you year after year.
During Christmas, gifts are exchanged. This year, you can offer freebies for your business as well.
Strengthen your relationship with your customers by giving those gifts during the holiday season. A loyal customer has consistently positive experiences with a brand.
On certain purchases at Nordstrom, you can receive a featured gift.
Cards for gifts
There is always that special someone to whom we are unsure what to give.
Make sure your customers’ loved ones are pleasantly surprised by giving them a great gift card. A printed gift card can be produced or a digital gift card sent to an email address.
Gift packs and ideas
A lot of people browse the web to find inspirational gifts. Be ready to welcome your visitors with gift bundles that are ready-made or at least with some great ideas for assistance when the holiday shopping season arrives.
You can increase your sales by helping your visitors find the perfect presents for their loved ones.
Nordstrom’s website features its Make Merry tool, which provides daily inspiration forgiving.
You can find gift inspiration on the Sephora website as well. You can browse through the gift ideas by category to make it easier to find what you are looking for.
Choose whatever sales technique you will use this Christmas, and make sure you include free shipping.
According to Baymard Institute, 69.57% of shopping carts are abandoned at checkout if there are any extra charges, including shipping.
In other words, shipping costs can cause more damage to your margin than you might think.
It would be a good idea to test the method of free shipping over the Christmas holidays.
Merry Christmas and a few savings will go a long way for your customers. Possibly you can gain some new customers as a result. Maybe they will stick around next year too.
Sales are severely impacted when there is no free shipping option, so try to offer it when an order exceeds a specific value.
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