The salon and beauty industry is big and diverse, offering a variety of techniques for people to transform their bodies and improve their appearance. While hair salons are the most common and well-known, the industry also includes shops specializing in lashes, nails, waxing, cosmetics, and various other services. This diversity of activity is reflected in our top franchises list. Hairdressers are always important and also salons like marina del Rey hair salon.
The COVID-19 epidemic, which had a devastating short- and medium-term impact on the hair and beauty sector, shattered that strength. Customers became more hesitant to visit salons due to public health restrictions.
These results call into doubt the “Lipstick Effect,” which holds that people will spend tiny amounts of money on cosmetics to make themselves feel better, even when times are tight. Whether or not this effect is actual, it hasn’t improved the salon industry considerably. Instead of being one of the first industries to recover from COVID limitations and the economic depression caused by the disease, the salon and beauty industry has remained a shell of its former self.
Many people believed that hair salons were somewhat impervious to economic downturns because few people cut their hair any longer, even when money was tight. However, the pandemic’s length altered long-standing patterns, and many existing salons ran out of money and were forced to close before any recovery could occur.
Ironically, this harm to the industry as a whole may present a franchising opportunity. Many of the closed firms were sole proprietorships that lacked the financial resources to weather the storm or the brand recognition to spark a quick rebound. This has left gaps in the salon industry’s coverage, which big brands with the funds, profile, and understanding can fill.
That’s a major risk right now, but it might pay off big in the long run. If consumer attitudes toward beauty have shifted considerably, if the Lipstick Effect proves to be a mirage, or if the pandemic and economic crisis continue to wreak havoc on the sector, you may find yourself without customers and on the verge of failure. You could be entering into a hotly sought-after niche in a local market and seeing clients pour in, putting your company on the fast track to long-term success.
If you do decide to pursue a career in this field, there are a few long-term trends to keep in mind.
The pandemic has spurred a trend in the beauty industry toward greater online work. This may seem counter-intuitive in a business that has historically been about face-to-face interactions, but consumers still care about their looks when meeting via Zoom and have previously begun searching for and purchasing beauty items online. Online consultations, sales, and marketing helped some beauty firms flourish during the pandemic. They are still crucial revenue streams for consumers who don’t have the time or motivation to visit a salon in person.
Salons increasingly use online marketing, mainly through visually-oriented social networks like Instagram, to attract consumers. A strong, easily identified brand is vital in this type of marketing and is thus one of a franchise’s most important assets. In the next years, the power of well-known brands in online marketing will certainly lead to an increase in franchising, where great brand recognition will offer you an advantage over surviving independent establishments.
Over the last two decades, hair salons have become increasingly diverse. Women’s hairdressers used to be the standout brands, with outstanding marketing and an emphasis on getting the most of your appearance and experience, and many of these are still going strong. On the other hand, men’s salons have grown in strength and created separate identities, attracting consumers through a variety of techniques. Hip hairdressers cater to a young, cosmopolitan clientele; pompous old-fashioned barbers cater to the traditionalist, and sports-themed salons cater to people who want to feel extra masculine while getting their hair cut.
Despite this, male-oriented enterprises account for only 3.5 percent of the haircare sector, leaving women in charge. Specialist children’s salons are also becoming more popular, as the amusement they give alleviates much of the discomfort associated with taking children for a haircut.
Various salons employ different tactics in other ways. Some walk-in appointments or online bookings create a virtue out of convenience. Others take advantage of low prices and special offers. There are businesses on the other end of the spectrum that give a premium, pampered experience, and where the higher cost tag is a show of status. It’s usual for salons to cater to different market segments based on skin or hair type, whether directly stated or implied by how a salon is presented. Understanding your local market is vital to the success of any franchise, but it’s essential when working in the hair and beauty industry.
While trained employees are an essential element of any salon, their prices are frequently lower than in more technically oriented franchises: the average wage for a beauty salon employee is $27,000 per year, which is lower than the national average. Clients are loyal to a salon because of the warm, trustworthy connections between customers and staff, thus keeping personnel happy and stable in their work is critical to a franchise’s success.
These salons don’t just rely on in-store services to make money. Related product sales, including shampoo and makeup, also contribute to the industry’s size and growth. This allows you to spread your business beyond what happens in-store, into clients’ shopping baskets, and hence into their homes, reminding them why they shop at your store. It’s a case of sales and marketing complementing each other.
Salons make individuals feel better about themselves, which is a service that will always be in demand. Salon business is currently in a state of flux. As COVID passes and the Lipstick Effect kicks effect, we may see a significant rebound or look at a sector unable to recover from its economic mauling.
For those developing franchised salons now, one future promises great prospects, while the other means they are wasting their time. When the dust settles, some commentators will undoubtedly point to their forecasts and claim that they were correct all along, but we can’t be sure right now.
Best hairdresser and Beauty Franchises
Customers can get haircuts at Great Clips seven days a week without making an appointment. This chain rules the hair salon market not by being flashy but by sticking to the basics — they don’t even handle hair coloring.
Founded in 1982 near the University of Minnesota campus in Minneapolis by Steve Lemmon and David Rubenzer and franchising since 1983, many locations have steadily increased. Still, it has recently leveled off at 4,472 (down one from the previously reported total of 4,473), none of which are company-owned and 156 of which are located outside the US.
Supercuts is making strenuous efforts to catch up to Great Clips, but it still has a long way to go. Beyond haircuts, this chain of no-appointment-required salons offers colour services, waxing, and tea tree oil scalp massages, among other services. A Hot Towel Refresher can be used at the end of any haircut.
Supercuts recently released a humorous commercial showing a bald man who is annoyed by those who take their hair for granted. Customers may book appointments and check-in at locations directly using the company’s new Opensalon mobile app and Google feature. Regis Corporation owns 27 different salon brands, and the chain is a part of Regis Corporation.
Founded in 1975 in the San Francisco Bay Area by Geoffrey M. Rappaport and Frank E. Emmett and franchising since 1979, the number of locations has fallen in recent years from a high of 2,883 in 2019 to the current total of 2,505 (down from the previously reported total of 2,814), with 27 company-owned locations and 104 outside the US.
Sport Clips was intended for men who don’t want to go to hair salons that feel more like they’re for ladies than men but still want something more interesting than a traditional barbershop. Each store is furnished with a sports motif and has numerous televisions playing sports. Like the other major hair salon companies, Sport Clips has implemented an online check-in system that allows consumers to queue virtually before they arrive.
Gordon Logan founded the company in 1993, and it has been franchising since 1995. The number of locations has steadily expanded in recent years, from 794 in 2011 to 1,889 now (up from 1,879), including 71 company-owned locations and 41 outside the United States.
Merle Norman Cosmetics
Merle Norman Cosmetics owns and operates Merle Norman Cosmetics Studios, which produces, manufactures, and sells its own brand of skincare and cosmetics. It never tests its products or materials on animals, and it never relies on human volunteers instead of using third-party animal testing.
Merle Norman founded the company in 1931, and it has been franchising since 1973. The number of locations has rapidly fallen in recent years, from 1,386 in 2012 to 1,007 (down from 1,050 previously reported), none of which are company-owned, and 52 of which are situated outside the United States.
Fantastic Sams Cut and Color
Fantastic Sams Cut and Color provide a full-service salon experience that is affordable to everyone. Each branch of this budget haircut franchise includes cuts, coloring, styling, and shampoo treatments. Dessange International, a French corporation that owns various personal care products and services, bought Fantastic Sams in 2011.
Founded in 1974 by Sam Ross in Memphis, Tennessee, and franchising since 1976, the number of sites has rapidly decreased in recent years, from 1,221 in 2011 to the lowest known stated total of 1,002 in 2018 two were company-owned and five were outside the United States.
Cost Cutters Family Hair Care
Without requiring appointments, Cost Cutters Family Hair Care offers economical, no-frills haircuts in a family-friendly environment. A number of its salons are housed within Walmart stores. Haircuts, colouring, waxing, texturizing, and tanning are among the treatments offered. The salon is part of the Regis Corporation’s salon family.
The number of sites has been rapidly falling in recent years, from 784 in 2011 to the current figure of 646 (down from the previously reported total of 676), of which 129 are company-owned, and all are situated in the United States.
First Choice Haircutters
With its walk-in approach and salons that are frequently located in strip malls, First Choice Haircutters is a Canadian hair salon business that caters to budget-conscious families. All of its products and services are also backed by a seven-day warranty. Haircuts, trims, colouring, deep conditioning, and waxing are among the chain’s full-service options. The Regis Corporation owns 27 different salon brands, including First Choice Haircutters.
The number of sites has decreased in recent years, from a high of 452 in 2011 to a current total of 338 (down from 362), none of which are company-owned and all of which are outside of the United States (in Canada).
Amazing Lash Studio
Customers of Amazing Lash Studio can get eyelash extensions. The lashes are semi-permanent and lightweight, with four basic styles to choose from. They’re attached to your natural lashes with a pharmaceutical-grade adhesive about 1 mm from the eyelid, and they won’t fall out unless your natural lashes do.
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